David Liesenfelt

David Liesenfelt / President

Sweeping floors as a teenager for a produce house in Chicago, David found his love of the produce business and quickly rose to the head of the quality control department by the age of 18. In 1990 David joined Fresh Concepts where he worked tirelessly developing the new standards and procedures for ongoing produce management. David’s unmatched understanding of the produce business has been cultivated through his work as a Field Executive and Vice President of Operations before ultimately becoming President in 1999. His hands-on approach has seen him visit over 500 produce distributors and shippers, work with over 2,000 restaurants and train thousands of managers on how to best receive, store and handle their produce.

Tom Bachar

Tom Bachar / Vice President

After graduating from Eastern Illinois University, Tom began his produce career in 1990 with Gino and Sam’s Produce in Chicago followed by Zema Foods, and eventually Get Fresh Produce. As the Director of Sales for Get Fresh, Tom led the company in achieving double digit growth for ten years in a row and was instrumental in constructing the first LEED “Green” Certified produce distribution facility in the country. Tom brings a wealth of knowledge and produce distribution experience to Fresh Concepts and shares his understanding of how to effectively implement produce programs with every new client in the Fresh Concepts family.

Bruce Stone

Bruce Stone / Chief Produce Consultant

Bruce began his career working in various culinary operations, including nine years of experience as a Chef for Marriott Hotels. He then entered into produce distribution, serving as Operations Manager for a local produce company in Charlotte, North Carolina. Joining Fresh Concepts in 1994, Bruce has been involved in all aspects of produce procurement. He is constantly traveling throughout the United States, working in our clients’ restaurants, with local produce distributors and visiting various growers and shippers. Bruce has visited over 200 produce distributors and worked in thousands of restaurants during his time at Fresh Concepts. This vast knowledge has allowed him to train managers and chefs how to best receive, store and handle their produce. This unique perspective of the foodservice/produce industry has made Bruce an incredible asset to Fresh Concepts and the clients he works with.


Christopher Rheault / Director of Operations

After Graduating from San Diego State University, Chris worked in Business Development within the online education sector for over five years. After transitioning to the Produce Industry, Chris quickly fell in love with the volatile and fast paced environment. With experience in visiting farms, touring processing facilities, and working with over 100 distributors over the last several years, Chris continues to develop our team to ensure our clients receive exceptional service in procurement, IT services, reporting, and more.


Ryan O’Malley / Director of Business Development

Ryan has come full circle with Fresh Concepts, as he first started in1999 with simultaneous roles of field visits, sales, and account executive before leaving to further his hospitality industry experience with a broad line foodservice purveyor in 2001. In 2004 Ryan made the leap to California’s luxury wine industry where he had a distinguished career in sales and sales management for nearly fourteen years. As fantastic and exciting as luxury wine sales is, Ryan never lost touch with his first business mentor, David Liesenfelt. Ryan couldn’t resist the opportunity to return to the birthplace of his career in sales, and brings with him a passion for people, service, continual growth and improvement combined with a strong belief in the unsurpassed value of our concept.


Brian Borowski / Director of Produce Sales

Brian fell into the produce industry without any specific intentions, but was quickly hooked into its face paced, changing environment. What started as a temporary fix to keep his family in the Chicagoland area, has turned into a robust and lifelong career in produce. Brian began working for a local distributor, which was ultimately purchased by one of the largest privately held produce distributors in the US. After pounding the pavement in sales for nearly a decade, and building a multi-million-dollar book of business, Brian transitioned into a Director of Procurement role with a Produce Management Company. Brian worked with some of the world’s largest and most well-known restaurant chains, developing contracts for his clients that totaled an annualized spend of over $585 million dollars in fresh produce. Brian has always had a strong desire to work in sales, and has come full circle with Fresh Concepts as Director of Produce sales, once again working with his mentor – Tom Bachar.